Does news coverage of "threats" help you know what the threats really are? How DO you think about real vs. perceived threats -- to your safety, health, and life? And, what the heck do bookmakers have to do with these questions? Check out this episode of Pop Trends, Price Culture for the answers.

Why are so many people are playing Pokémon Go? For starters, it's lighthearted fun. Catching Pokémon is kind of like when you chased fireflies as a kid -- they're cool. You want to catch 'em, not kill 'em. And, hordes of Millennials are playing Pokémon Go out of nostalgia: They grew up on Pokémon and now it's on their single-most indispensable device -- the cell phone. Less obvious is the peer pressure -- which is a watered down way of describing social mood. Yes, I'm going there. And I can credibly say that we started "going there" with Pokémon back in 1999...

There's an old saying in war and in politics: "Never interrupt your opponent when he's destroying himself." Yet the two major-party candidates can't even follow that simple wisdom -- which is one of the many reasons we explore, Why People Keep Asking, "Is This 1968?"

Even hard-core political junkies have labored to keep up with the 2016 election headlines. Yet in the onslaught of news, there is a huge untold story: Social mood is depopulating the two major political parties…